Over a decade in digital, and ready for the next one.
HOWARD UNIVERSITY
August 2023 - Present
Teaching Technical Writing Pre-Professional, a third-year writing course.
TOWSON UNIVERSITY
August 2022 - August 2023
Taught Business Communications (an Advanced Writing Seminar) and Professional Experience capstone courses.
STRATEGIST MARKETING
March 2018 - Present
Developing digital marketing strategies that drive customer acquisition & business growth for e-comm, B2B, and B2C clients. We're a certified Google Partner with specialization in search advertising. Interested in working with us? We'd love to hear from you!
August 2018 - May 2019
Taught upper-level course in Interactive Marketing. Educated students to create, communicate, and deliver value to customers, stakeholders, and the organization through interactive marketing strategy and tactics. Created own curriculum, learned to use Blackboard, and honed communication skills.
STANLEY BLACK & DECKER
December 2016 - March 2018
Created and implemented search strategies for 10+ industry-leading brands; developed sophisticated reporting for broader marketing and finance orgs. Designed and built reporting dashboard for Talent Acquisition and co-founded a company Toastmasters chapter. Earned a WIN Award and the coveted Golden Unicorn Award.
PICCIRILLI DORSEY
September 2015 - December 2016
Managed Google Ads accounts, developed and implemented SEO strategies, project managed new website builds from ideation to maintenance, configured custom CMS fields for new sites, and developed sales materials. Built out highly profitable search marketing service line.
PLACK GROUP
January 2012 - September 2015
Developed and wrote company blog & optimized for search. Co-authored 1st draft of book. Turned complex tax and business information into engaging online content.
THE COLLEGE BOARD
September 2010 - June 2011
Wrote blog posts for The College Board. My first job in digital marketing - it got me hooked!
TOWSON UNIVERSITY WRITING CENTER
June 2011 - August 2013
Support undergraduate and graduate students as they revise their writing. To be successful, I had to listen to the high-level, see the nitty-gritty, and communicate with compassion and clarity.
January 2011 - April 2012
Synthesize and apply complex tax code, pay excruciating attention to detail, and communicate with clients through email and phone calls.
BEACHMONT MINISTRIES
Wrangling kindergarteners at an outdoor day camp. Taught me to communicate with everyone from parents to kids, to solve problems on the fly, and to motivate high-school age junior counselors.